The Covid-19 pandemic has resulted in face-to-face encounters being drastically restricted, and crowds of people avoided. This has led to the cancellation of major trade fairs and industry events this year. Endress+Hauser is breaking new ground in bringing customers closer to its products, solutions and services in a flexible and informative way. A virtual exhibit booth makes this possible.
The virtual exhibition is accessible around-the-clock from anywhere in the world from every internet-capable device. With a smartphone and VR glasses, visitors can dive even deeper into the trade fair world. Just like in the real world, the latest products, solutions and services are presented at different stations set up around the exhibit booth. Links lead to further information such as videos, 360-degree views and downloads.
Digital intimacy is still possible despite physical distance. Nikolaus Krüger, the company’s chief sales officer, says digital solutions such as the virtual exhibit booth help companies keep in touch with their customers. This enables them to support customers by improving their workflows, preventing process downtime and optimising their operational efficiency and effectiveness.
The virtual exhibition highlights several innovative products that are ready for the industrial internet-of-things (IIoT), helping companies move forward with digital transformation. This includes the Cerabar and Deltabar pressure instruments featuring advanced connectivity and Heartbeat Technology. For improved inventory management, the company offers the cloud-based Micropilot FWR30 level sensor with 80 GHz radar technology; while the thermal flowmeters t-mass 300/500 offer several new features such as bidirectional measurements.