-

Energize Ten out of ten: A decade as SA’s favourite...
- Advertisment -

Ten out of ten: A decade as SA’s favourite petrol station

- Advertisment -

South Africans have voted Engen their favourite petrol station for the tenth consecutive year in the 2020 Sunday Times Top Brands, validating Engen’s customer-centric strategy, marketing focus and commitment to keeping South Africans safe during the Covid-19 pandemic. 

 The “Favourite Petrol Station” honour was attributed to Engen in November at a virtual 2020 Sunday Times Top Brands awards, which recognised brands that have a sustained history of top consumer sentiment in South Africa. 

Engen area manager, Palesa Nkahle hands over a food hamper to a Diepsloot family as part of the Engen Retailer’s food distribution campaign.

“At Engen, our brand promise ‘With us you are number one’ drives every action we take and decision we make to ensure we continually surprise and delight our customers,” comments Yusa’ Hassan, Engen’s managing director and CEO.  

With many South African’s impacted by the Covid-19 pandemic and the national lockdown for a large part of 2020, Engen promptly stepped up to help the vulnerable. This included a contribution to the value of R1,25-million to the National Solidarity Fund, R2,5-million fuel and medical testing equipment passed to the Gift of the Givers to boost their humanitarian relief work, R1-million fuel directed to the Department of Health to power the emergency response vehicles of South Africa’s brave frontline health workers, and R1-million fuel to Food Forward SA to help power their food aid vehicles which are distributing nutritious food across all nine provinces. 

Over the course of the national lockdown, Engen also provided food relief to the South Durban community, distributing 5 000 food hampers in the area where the Engen refinery is located, and another 7000 food parcels in Diepsloot, Tembisa and Alexandra in Gauteng. 

 “Engen hopes to help raise awareness around the plight of the marginalised and vulnerable in South Africa and acknowledge that everyone has a role to play,” says Hassan.   

For a company which excites motorists and shoppers on their forecourts by offering them top-quality fuels (Engen Primax with Pro-Drive and Engen Dynamic Diesel with pro-Drive), alongside partner brands such as Clicks Club Card, eBucks, Woolworths Foodstop, Wimpy, Debonairs, Steers and world-famous doughnut brand Krispy Kreme, the Sunday Times Top Brands award affirms the special place Engen occupies in the hearts and minds of South Africans.  

While Engen continues to have the largest retail footprint in South Africa, operating over 1000 service stations, Engen’s General Manager: Retail, Seelan Naidoo says it is the company’s commitment to progress and focus on customer service that places it at the forefront of brand recognition and loyalty across all audiences.  

“Innovation is a key driver for us, which is why we are extremely excited to launch Quickshop & Co, our private label range which is authentically South African and offers exceptional value and convenience. The range of proudly South African products are available at participating Engen Quickshops, including a braai range, which many South Africans have already enjoyed with the start of summer. 

“Furthermore, the launch of our ground-breaking Engen 1app earlier this year, which conveniently offers motorists a contactless way to pay, has also been very well received as it provides a safer customer service experience, as there is no touching of devices, cards or cash required,” adds Naidoo. 

To remain a compelling, top of mind destination for fuel and convenience needs, Engen maintains a firm focus on consistently invigorating the Engen brand and its associated offerings. “It’s about never standing still, and continually seeking relevant and innovative ways to meaningfully impact our customers lives,” says Naidoo. 

While pumping more than one in every four litres of petrol purchased in South Africa, and with over 149-million customer visits to their forecourts in 2019, Engen is also continuing to woo customers by increasing its service station footprint and continually growing its share of the local fuels and convenience market.   

For Hassan, it is this spirit of constant innovation that has catapulted Engen to the forefront of South African motorists’ imagination, explaining Engen’s enduring success in the Sunday Top Brands (2011-2020) and the Sunday Times Generation Next, where the youth have voted Engen the country’s “Coolest Petroleum Brand” for eleven consecutive years (2010-2020). 

“South African motorists and consumers are assured that Engen is passionate about progress and will continue to shake up the local petroleum market and move with the times, while always providing them with the best service, the best value and the best convenience offerings”, Hassan adds.

Contact Gavin Smith, Engen, Tel 021 403-4312, gavin.smith@engenoil.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles

Ten out of ten: A decade as SA’s favourite petrol station

South Africans have voted Engen their favourite petrol station for the tenth consecutive year in the 2020 Sunday Times Top Brands, validating Engen’s customer-centric...

Learnership programme addresses HVAC skill shortage

A lack of local skills in the heating, ventilation, and airconditioning (HVAC) market has led Johnson Controls to roll out a human capacity development...

Redefining the solar power market in Africa

by Joshua Low, Messe Frankfurt South Africa  -   Solar power capacity and energy generation has seen a rapid increase over the last decade, becoming the...

Covid-19 divides and weakens South Africa’s nuclear sector

by Chris Yelland, EE Business Intelligence  -   The Covid-19 crisis is undermining the business plan and turnaround strategy at the Nuclear Energy Corporation of South...

Partnership now includes high-efficiency IE3 motors

Low-voltage IE3 motors from ABB Africa will now be distributed by Bearings International (BI). This is an extension of the existing partnership between the...

Construction of 400 kV transmission line commences

Eskom met with various district and local municipalities from the Western and Northern Cape provinces recently, to introduce the start of construction of a...

Improved battery technology vital to renewables market

by Daniel Goldstuck, SOLA Group  -   According to a report by the International Energy Agency, renewable energy will make up almost half of sub-Saharan Africa’s...

Winners of the AFSIA Solar Awards 2020

Information from AFSIA  -   The inaugural AFSIA Solar Awards, organised in partnership with the Africa Energy Forum (aef), culminated in a grand show streamed online...

Get your copy of Energize October 2020 here

The October 2020 issue of Energize has been published - get yours today Click here to download your complimentary copy In addition to product, company and...

New transformer monitoring technology gives speedy results

Condition monitoring specialists, WearCheck, recently invested several million rand in four brand new laboratory instruments for their flourishing transformer division laboratories in Johannesburg, Durban...

Food safe motors withstand over 1100 washdown cycles

Rigorous testing at a state-of-the-art hygiene laboratory verifies that ABB’s Food Safe stainless-steel motors can withstand frequent sanitation. The motors emerged in full working...

Another wind farm ready for energy generation

With the commissioning of its final wind turbine at 140 MW Nxuba Wind Farm in the Eastern Cape, Enel Green Power (EGP) commenced with...

COO for local office appointed

Globeleq, a leading independent power producer in Africa, has announced the appointment of Gionata Visconti as Chief Operating Officer (COO) from early January 2021. Visconti...

Unease as the race to improve power supply continues

by Janine Espin, Economic Development Solutions (EDS)  -   The government’s desire to quickly procure an additional 2000 MW of power is being hampered by delays...

Storage boosts solar, challenges natural gas peakers

by Fereidoon Sioshansi, PhD, Menlo Energy Falling costs, improved performance and mass scale will make energy storage hard to beat. To say that energy storage is...
- Advertisement -