Winning the prestigious award of Salesperson of the Year, took recipient Liesel Johnson, a seasoned sales consultant at Rand-Air’s Durban branch, by surprise. She says that recognition is very important for a salesperson, and that she very grateful for being acknowledged in this manner.
Johnson says she believes that customers hire from her because, as the adage goes: “People buy from people they know, like and trust”. Her deep technical understanding of the Atlas Copco technology and products which Rand-Air hires – such as their compressor and generator ranges – has been assimilated over several years, “providing our customers with a sense of reliability and trust,” she says.
Johnson also goes the extra mile to make herself available on email, WhatsApp and on video chats, at any time suitable to her customers – including after office hours, which strengthens her relationships.
“My accessibility doesn’t stop at five o’clock. I keep contact with customers to assure them that I actually care, not only contacting them for sales.”
She emphasises that one of the most important qualities of being a successful salesperson is the ability to tailor one’s pitch to a customer, dependent on the customer and industry.
She adds that regardless of the circumstances, she always puts herself “out there” to ensure the customer has an experience that exceeds their expectations.
“This is, after all, the cornerstone and essence of Rand-Air’s values and operational ethos, and has been for the past 47 years. I am so proud to be a sales consultant and ambassador for such an iconic company and brand!” she concludes.