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Energize Exciting update to electrical catalogue
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Exciting update to electrical catalogue

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ElectroMechanica (EM), a specialised importer and wholesale distributor of products for energy management, automation and switchgear, launched the latest edition of its biannual product catalogue recently. The launch took place at the company’s offices in Ormonde, Johannesburg. New products were on display with knowledgeable staff on hand to explain the benefits each product offers. The latest catalogue covers a broad range of new developments across each of the various categories.

Richard Nobbs

Speaking to Energize at the launch, Richard Nobbs, EM’s commercial director said, “Customer service is our primary concern. We are so passionate about customer service that we put it before anything else in our business”. According to Nobbs, this has always been the 36-year old firm’s recipe for success.

Nobbs is a 15-year veteran of the company, having started his career by working in its warehouse. “We had far fewer lines back then”, he says, “and it was a good way of getting to know what the company sold”. Today, the warehouse holds about 16 000 line-items from more than 15 key suppliers, and the latest catalogue introduces 450 new products.

This focus on customer service shapes the company’s product offering, stockholding and commitment to quality suppliers. While many companies have centralised their warehousing, Nobbs says, EM holds stock at all its branches. This means that customers can usually obtain the part they need immediately, saving them both time and inconvenience.

“We place the same emphasis on the continued introduction of global innovations and solutions, combined with comprehensive and personalised local support and service,” says Nobbs.

In this regard, the company introduced an Internet-based service which enables customers to place their orders online and monitor the progress from order placement to delivery in real-time. Nobbs says that the company plans to open this service to the public in the coming months.

The introduction of independent power producers has given the company access to new markets, Nobbs says, adding that solar PV projects increased the demand for switches, protection devices and fuses significantly.

Although EM is primarily an importer of equipment for the electrical industry, it also has a local manufacturing arm which makes 11-pin timers, panel timers, and plastic slotted trunking.

New products and brands

The latest brands in the 2020 catalogue include Chauvin Arnoux, a European manufacturer of portable test and measurement instruments. New products include an upgraded Lovato contactor range, and the introduction of a new frame size. The Delta ME300 drives are a range of economic, compact, vector-controlled drives which offer essential built-in functionality, including multi-pump control, built-in brake chopper, RS-485 (Modbus), and support for both induction motors (IM) and permanent magnet (PM) motors.

The CPT PSM series of surge protection devices monitors the earthing system from within the surge protection device and gives an indication of the status of the earth loop via multi-state LEDs, confirming that the device is installed properly, and how effective the surge protection is. The new Socomec A40 panel-mounted power-monitoring device has been designed for measuring, monitoring, and reporting electrical energy, and can be used with both single- and three-phase loads.

Contact Karen Zotter, ElectroMechanica, Tel 011 249-5000, karenz@em.co.za

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